For med spas, studios, salons & local retail
Someone DM'd Your Business Three Hours Ago. Who Knows?
Your customers message you where they already live — and they can see the reply not coming. We measure what your inboxes actually do, then fix the ghosting.
Score Your DM CoverageFree · 10 questions · about 3 minutes · scored 0–100 with a written report
The Inbox That Grew While Nobody Was Assigned to It
Instagram DMs, Messenger, TikTok, Google messages, the website chat — every platform added an inbox, and no one ever formally got the job. At Social DMs 63, we measure what a message to your business actually receives: how fast, on which platforms, at which hours, and what happens when a conversation goes quiet.
- Scored 0–100 with a written report
- Monthly cost of ghosted DMs, from your own numbers
- $500 first fix: DM coverage installed, before/after timestamps
- Fixes scoped from measurements — from $2,500
Where DMs Go to Die
Where DMs Die
The unassigned inbox, the platform nobody opens, the owner's personal phone, and the thread that went quiet forever.
The Math
Messages × miss rate × close rate × customer value. DM senders are high-intent — they picked you and typed.
The First Fix
$500: your inboxes baselined with test messages, DM coverage built and running, before/after in writing — inside a week.
The Sender Can See You Not Answering
DMs age differently from voicemail: the sender watches the read receipt, and silence reads as a decision. In a live business we measure, inquiries that waited reached a booking at 10.9% vs 29.7% for fast responses — and the waiting ones closed at 67% once engaged.
The person who messaged your business wasn't browsing. They were deciding — and silence decided for them.
The Proof Behind the Numbers
Measured findings come from a live outpatient specialty practice we work with, anonymized. Its numbers, not industry averages — the point of measuring is that yours will differ.
Answers to the questions owners ask
Who on the Team Should Own the Business Instagram Inbox?
Who on the team should own the business Instagram inbox? The answer depends on speed needs and team size. Here's how to decide and set it up right.
Should We Put Prices in a DM or Move to a Call?
Answer price questions in DMs or move to phone? Learn when to share pricing in messages, when to ask for a call, and how to keep the conversation moving.
How do I set up Facebook Messenger for my business page?
Step-by-step guide to set up Facebook Messenger for business. Get instant reply templates, away messages, and the exact settings to start today.
How do Instagram DMs work for a business account?
Learn exactly how Instagram business DM works, what settings matter, and the saved replies to load first. Includes ready-to-use templates.
How do I set up an auto-reply on Facebook Messenger for my business?
Step-by-step guide to setting up auto-replies on Facebook Messenger for your business. Includes setup instructions and ready-to-use message templates.
How do I set up an auto-reply for X (Twitter) DMs?
Learn how to set up a twitter dm auto reply for your business. Step-by-step setup, ready-to-use templates, and what to say when you can't respond live.
How should a business respond to a DM?
How to respond to a DM: Get reply templates for price, hours, booking, complaints, and spam. Plus timing rules that keep customers moving forward.
How do I set up an auto-reply for Instagram DMs?
Learn how to set up auto reply DM Instagram for your business. Get the complete setup steps, ready-to-use message templates, and troubleshooting tips.
What is Instagram DM automation, and should a small business use it?
What is Instagram automation? Learn what it does, what it can't, and the one automation worth turning on—with the numbers you need to decide today.
What should a business auto-reply text say?
Write an auto reply to text messages that keeps customers moving. Get the exact wording for business hours, after hours, and busy times.