How we measure
What your inboxes do is a measurable fact.
Ask any owner "do you answer your DMs?" and the honest answer is "the ones we see." Measured — which platforms, how fast, at which hours — the answers spread from covered to ghost town.
The four axes
- Response speed (30%). Minutes from message to human response, during business hours — DM senders expect social speed, and the read-receipt clock is visible to them.
- Platform coverage (25%). Whether every place people can message you — Instagram, Messenger, TikTok, Google, Nextdoor, chat — is actually watched, against what's expected for your business type.
- Hours coverage (25%). What an 8pm Saturday DM gets back before Monday. Social messages peak in leisure hours — exactly when businesses are dark.
- Follow-up persistence (20%). Whether quiet threads get a second message, ever. Most don't, and the measured data says that's where warm customers sit.
The free score vs. the $500 first fix
The free score is what you tell us, labeled as that. The first fix is a week that ends with your inboxes reaching a human. Days one and two: timed test messages to your actual inboxes — different platforms, different hours, weekend included, per your written permission — logging what comes back and when, timestamped at the source. Days three and four: ONE fix from the menu below, built and running. Day five: the before/after in writing.
The menu (your report's worst axis picks)
- The DM-Coverage Install (alerts worst — most common). Every platform that carries your name gets wired to alert a named person's pocket — the unwatched inbox stops existing.
- The Saved-Reply Kit (speed worst). The questions that repeat get answers in your voice, one tap away, so responding takes seconds instead of "later."
- The Off-Hours Responder (hours worst). The 9pm sender gets a real next step — a booking link, not a brush-off — instead of silence until someone remembers that app exists.
- The Thread Sweep (persistence worst). Conversations that went quiet mid-sentence get picked back up on a schedule instead of dying there.
One fix per $500, from this menu — the cap is what keeps the price honest. Scope beyond the menu is the full build, quoted in writing.
What we don't do
- No account access needed — we message from the outside, like a customer. That's what keeps it honest.
- No probes on platforms or hours you exclude. Permission is written and explicit.
- No padded findings. "Your inboxes are covered" is a deliverable we're glad to hand you, in writing.
Prices on the page, where they belong
DM Coverage Score
Free
10 questions, scored report, monthly cost estimate from your own numbers.
The First Fix
$500 one week
Your DM flow baselined with timed test messages, ONE fix from the menu built and running, before/after in writing with a 30-day re-check included.
Coverage Builds
From $2,500
Unified inbox with ownership, instant acknowledgment with real next steps, quiet-thread follow-up — scoped from your measurements.
Discovery is prepaid and scheduled online in one step. If it shows your inboxes are covered, that finding is what you bought.
Step one is free
Score first. If it comes back strong, you spent three minutes confirming a strength.
Score your DM coverage